Category Archives: Imaging

Batı Avrupa’da yazıcı satışları %9 oranında düştü

 

 

 

 

Batı Avrupa’da yazıcı satışları %9 oranında düştü

30 Ekim 2017 (Londra, Birleşik Krallık): Avrupa IT pazar analizi şirketi CONTEXT tarafından yayınlanan verilere göre Doğu Avrupa’da (WE) mürekkep püskürtmeli çok fonksiyonlu yazıcı (MFP) birim satışları 2017 Q3’te yıldan yıla %9 düşüş göstererek distribütörlerin tüm yazıcı donanım satışlarında da benzer bir düşüş etkisine yol açtı.

Lazer çok fonksiyonlu yazıcılar (MFP) dışındaki tüm kategorilerde satışlar düştü, lazer MFPlerin distribütör satışları renkli lazer MFP alt kategorisinin etkisiyle Q3’te yıldan yıla %2 büyüme gösterdi. Tam tersine, lazer tek fonksiyonlu yazıcıların (SFP) birim satışları azalmaya devam ederek süregelen tek fonksiyonlu cihazlardan çok fonksiyonlu cihazlara geçiş trendi sonucunda yıldan yıla %15 düştü.

A4 renkli lazer MFPlerin satışı Q3’te yıldan yıla %6 arttı. Artık Doğu Avrupa’da satılan A4 lazer yazıcıların neredeyse yarısı MFP ve hem mono hem de renkli cihazların ortalama satış fiyatları düşmeye devam ediyor: A4 mono lazer MFPlerin ortalama satış fiyatı %2 düşerek halihazırda 176€’da kalırken, A4 renkli lazer MFP’lerin ortalama satış fiyatı 296€’da seyrediyor (%3 düşüşle).

Geçmiş çeyreklerdeki düşüşün ardından, A3 renkli lazer MFPlerin Doğu Avrupa distribütör satışları hafif bir yükselişte, ancak bu segmentte ortalama satış fiyatı azalmayı sürdürerek– yıldan yıla %20 azalarak Q3’te 2,188€’ya düştü. HP, yılın daha erken zamanlarında A3 ürün portföyünü genişleterek bölgede yüksek bir performans gösterdi.

Grafik: A3 renkli lazer MFP: Doğu Avrupa distribütörleri ortalama satış fiyatı (ASP) ve fiyat bandına göre birim satış payı

 

 

 

 

 

 

 

 

 

 

 

 

 


Imaging Research Update

Distributor sales of printer hardware across Western Europe fall by -9%

30 October 2017 (London, UK): Unit sales of inkjet multifunction printers (MFPs) across Western Europe (WE) declined -9% year-on-year in Q3 2017, leading to distributors seeing a similar fall in overall sales of printer hardware, according to data published by CONTEXT, the European IT market analysis company.

Sales fell in all categories except for laser MFPs: distributor sales of these devices increased by +2% year-on-year in Q3 2017, driven by the colour laser MFPs subcategory. In contrast, unit sales of laser single-function printers (SFPs) continued to contract, and were down by -15% year-on-year, as a result of the ongoing switch from single-function to multifunction devices.

Sales of A4 colour laser MFPs increased by +6% year-on-year in Q3 2017. Almost half of all A4 laser printers sold in WE are now MFPs, and the average selling price (ASP) of both mono and colour devices continues to fall: the ASP of A4 mono laser MFPs decreased by -2% and currently stands at €176, while the ASP of A4 colour laser MFPs is €296 (down by -3%).

Following a decline in previous quarters, sales of A3 colour laser MFPs slightly increase across WE distribution for the quarter, while ASP in the segment continues to fall – down to €2,188 in Q3 2017, a drop of -20% year-on-year. HP expanded its A3 product portfolio earlier this year and registered a strong performance in the region.

Graph: A3 colour laser MFPs: ASP and unit sales share by price band in WE distribution

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Filed under Imaging

Early Q4 2015 Printer Sales via Western European IT Distributors Hold Up as Colour MFP Devices Grow

CONTEXT Imaging Research Update

 

30 November 2015 (London, UK): Unit sales of printer hardware by IT distributors across Western Europe (WE) grew +2% year-on-year in the first six weeks of Q4 2015, an improvement following the -2% drop in Q3 2015, according to data published by CONTEXT, the European IT market analysis company.

Driving the overall numbers were sales of multi-function laser and inkjet printers (MFPs), while sales of single-function printers (SFPs) continue their double-digit decline. Year-on-year unit sales of laser and inkjet SFPs were down -17% each in early Q4 2015 whereas sales of inkjet MFPs increased by +9%, driven mostly by sales of business-targeted inkjet MFPs which account for 30% by volume and almost 50% by value of all inkjet hardware sold through WE distributors.

Unit sales of laser MFPs continued to increase, up +6% over the period and driven by cheaper colour devices, sales of which currently account for 21% of all laser hardware business. However, while the shift towards colour continues, mono laser devices still account for more than 60% of unit sales.

In terms of vendor performance across all printer hardware categories combined, HP remains the dominant position across WE with a market share of 46% in early Q4 2015, growing +10% compared to the same period last year. Canon and Epson follow with shares in distribution of 16% and 11% respectively.


Data Source:

CONTEXT Research Updates are drawn from a full suite of analysis tools covering the whole IT supply chain supported by our range of data services which include CONTEXT SalesWatch Shipments (quarterly vendor sell-in), CONTEXT SalesWatch Distribution (weekly distributor sell-through including data from Global Technology Distribution Council (www.gtdc.org) members across Europe), CONTEXT MarketWatch (monthly reseller, retailer, etailer sell-out) and CONTEXT PriceWatch (List, Trade, Street and Promotion pricing).

||| CONTEXT SalesWatch Distribution reports deliver complete market data on product sell-through in Europe’s IT distribution market in a wide range of product categories.
||| CONTEXT MarketWatch delivers complete visibility of all IT sales to businesses and consumers from our Retail and B2B panels.
||| CONTEXT PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition’s product, pricing and promotional activity across Europe, the Americas and APAC regions.

||| CONTEXT Shipments Service provides Vendor quarterly sales-in to all channels, including direct and indirect sales, covering PCs, Printers and Displays across Europe.

If you would like to subscribe to receive CONTEXT Research Updates, please email:research@contextworld.com

Early Q4 2015 Printer Sales via Western European IT Distributors Hold Up as Colour MFP Devices Grow için yorumlar kapalı

Filed under CONTEXT, Imaging, İngilizce Haberler, Research Update